The Coca-Cola Company has unveiled a new global visual identity system that refreshes the appearance of its packaging and brand assets while retaining the company’s long-established visual identity. Announced on 20 July, the update is being rolled out across Latin America, Europe, the Middle East and Asia, with the aim of creating a more consistent brand experience across more than 200 markets.
Rather than introducing a new logo or redesigning the brand, the initiative strengthens Coca-Cola’s existing visual assets across packaging, retail environments, refrigeration equipment and digital platforms. The refreshed system places greater emphasis on the company’s signature red-and-white colour palette, the Spencerian script, the Dynamic Ribbon and the Arden Square, creating a unified design language across consumer touchpoints.
Packaging forms a central part of the rollout. Coca-Cola Zero Sugar has received updated packaging that more closely aligns with the flagship Coca-Cola brand while maintaining distinct visual identifiers. The revised design features larger “Zero Sugar” text on packs, a prominent black Dynamic Ribbon on cans and black bottle caps on PET packaging to differentiate the variant from the original product.
According to the company, the refreshed identity is intended to improve consistency wherever consumers encounter the brand, whether on shelves, in-store, through vending equipment or across digital channels. The initiative also introduces a new internal Brand Center and AI-supported design tools to help Coca-Cola’s design, marketing and agency teams apply the visual system consistently across global markets.
The visual refresh represents an evolution rather than a rebranding. Coca-Cola has retained its established identity while refining the presentation of its packaging and brand assets to create a more cohesive appearance worldwide. The rollout reflects the company’s effort to standardise packaging and visual communication across diverse markets while preserving the brand recognition built over more than a century.